The business might be yours but you’re definitely not in it for yourself. That is why you have got to make CONCERTED efforts to reach out to prospective customers. I hope you took note of the word I stressed there. There was this time I bought calls from Callbox, and sat back without making any other move… the rest, as is often said, is history.
But I have learned and moved on ever since…and my experience is what has brought me here today.
So, now I share with you six (6) clever ideas you need to consider for your next marketing campaign.
You would have heard this about a hundred and one times and have made some ‘same of the same’ resolution that doesn’t move a fly. But it’s hard to neglect the fact that content creation remains a critical aspect of marketing in today’s world of digital business. It is however important that you keep talking – maybe writing would be more fitting in this context – about your products and services in a semi-formal or casual way. Make it informative and work on generating a followership.
Maximize the social media
We might have become accustomed with the social media but there are yet possibilities therein for anyone who wishes to get the message out to the world. So, if you have got a new product at hand, bring it onto the social platforms in a creative fashion. Use catchy words and tailor the message to the demographics and the platform you are on. What’s alright on Facebook may not be so appropriate for a more professional platform like LinkedIn. Also, make sure you utilize the analytics from these platforms to your own advantage.
Create interesting videos
Visuals catch our attention in a special way. You can leverage on this by creating a video that brings your product to worldview. The video – whether gated or ungated – should be without complexity; makes it short and simple, and let it be about one product alone. And remember to utilize words in a powerful way when doing this.
Be active on Quora
Go live on Quora and be actively involved in the community. Attend to the questions being asked by the users. But, as you provide answers; do not lose sight of the opportunities to introduce your product or service- and you should do this wisely; do not overload it. Slip in the call-to-action somewhere in between your ‘value-based’ answer.
Pop-ups are sometimes annoying, I must confess, but when it comes to marketing, they could serve an advantageous purpose. Generate nice-looking pop-ups that show website users what your products and services are about.
Place the call right
Let’s now take it away from the (online) digital world; put a twist to cold calling by reaching out to the prospect who has a need for what you’re offering. That means you must have had some information – probably through a referral – on the prospect before putting the call through.