L.A based
Buck brings amazing illustration and animation again, this time for
Mountain Dew : History. Buck creative director Orion Tait comments, “Pepsi’s Mountain Dew brand team approached us directly for this project. They frequently work with Fuel TV and had seen some of the network IDs we had done for the cable network. In relaunching Mountain Dew with a new logo, they requested some logo animations and 15 second spots that would speak to the brand and introduce the new logo in a fun and entertaining way. The brief was fairly open. Based on the Fuel IDs, Mountain Dew felt we understood the tone and energy of their brand. They were completely open to technique and style, suggesting some content themes, based on their touchstones and brand initiatives, and then sent us away to concept. We love this type of open creative brief, and used our designers in both New York and Los Angeles for concepting. We presented around a dozen concepts and two got the green light for production.”