Reform & Revolution / R²

12 Comments

I totally agree with you. The 2014 World Cup represent the dirty side of Brazil. I am tired to see the corruption in all the levels of our society. It’s a shame!

Vicente added these words on Jul 10 10

When I saw the logo, I realize how things can be at tragedy in Brazil. Starting from the logo to everything else to come until 2014.

Flavio Carvalho added these words on Jul 10 10

I do think this logo represents what this next world cup will be. A shame for us.

Caio added these words on Jul 11 10

It’s a shame that things like this still happening. I can’t believe people still doing corrupt business with Nizan… sad… I feel ashamed of being Brazilian when it comes to advertising and Marketing…. :/

Victor Sahate added these words on Jul 12 10

Oh geez…

Is there any surprise in this story ?

Anything that FIFA organization touches turn to this same story… a money story… this is it… sure it’s a shame but nowadays we’re surrounded by those situations….

Greetings from corrupted France !!!

Jean-baptiste added these words on Jul 12 10

shame.

Name marcelo vendramel added these words on Jul 12 10

This is a little sad. An open competition, with open discussion would have been amazing, but this doesn’t surprise me. I think other comments are quite right…wherever FIFA go, money follows. Great site by the way!

Nick Tonge added these words on Jul 14 10

Total indignation and shame :/ we start wrong!

Simon added these words on Jul 14 10

I like this logo!

david added these words on Jul 22 10

Give me 15 minutes to construct a new and much more better logo than this s*it. French agency? It’s a joke?

Fernandes added these words on Jul 26 10

As the first South African to comment, let me say that most of you are feeling the same things that a lot of us had to go through as well (though I’m not that clued up on who designed our logo).

It would seem - from some of your postings - that Brazil suffers a little from what is common the world over… corruption. And trust me, we in South Africa have exactly the same problem. Wherever large amounts of money and politics interweave… there will be crooks. And let’s face it - FIFA is probably one of the most powerful brands in the world with billions at their disposal (and intent on making trillions). I mean, these guys basically owned the country for 31 days…!

Either way, I feel we had an amazing and incredible World Cup event, and I hope and pray that Brazil will be able to say the same after your moment is over - and that hopefully things will be a little better in terms of corruption etc, from here on in.

All the best, from Africa!

Murray Fisher-Moore added these words on Aug 02 10

Our agency was called to enter the competition hold by FIFA, along with 18 other Brazillian agencies and Studios…each could propose up to 5 options…we safely figured that FIFA would have at least 60 options to choose from…when we learned tha this “french” studio had won, we knew instantly that there was something fishy going on….I’m sorry to say that, really am…but some things never change…

ps. not to blow my own horn, but our logos where a lot better than this crap…
ps2. also, this logo violates in a number of ways, the design grid that was imposed to the participants of this competition…
ps3. at least we got paid and made a couple of trips to RIO …it seems that money is never a problem to this people.

All the best, from Sao Paulo, Brazil

cesar added these words on Aug 06 10

Indignation

The 2010 World Cup didn’t even had its final and we are already seeing problems in the next World Cup. Being a Brazilian citizen and a designer I am ashamed and angry about what is going on right now. Yesterday there was the official presentation of the World Cup 2014 that will be held in Brazil. Everyone was quite worried about that, already knowing that there would be a big possibility of having dirty stuff happening under the negotiating tables. So we discovered the first one yesterday.

The new logo is the first proof of how unreliable things will be. Since this logo was shown in Brazil, nobody knew who did it and who choose it. ADG, the designers organization in Brazil, was supposed to hold a competition to make the logo, and suddenly, this awful logo appears from nowhere, being the “official”. All designers in Brazil were terrified with the news (not only counting that the logo seems a person ashamed). A few days later, we discovered that a french studio did it. Bizarrely when we googled about it, there was not a simple link to that studio. Weird huh? But yesterday we discovered that the agency Africa was the one behind it. Nizan Guanaes, the owner of Africa, is well known by his political contacts and benefits he has gained with it. So, what probably happened here? He bought the rights to do all the campaign, behind everyones back. How can we be represented by that crap when we have amazing professionals working here?

A nice start for a cup that the president Lula told everyone that will be “transparent” about everything. Not only counting that there are some politicians trying to make a law to avoid bids for stadium constructors and etc, telling that would make things happen faster (translating: stealing makes things faster?).

Say hello to the “transparent” 2014.