- Lots of advertising these days (in the UK at least) employs a lot of techniques and looks which are great from an aesthetic point of view or novelty but mean little to the product. This advert for VW Golf hit a chord with me and I think it’s perfect. It’s about the car, it’s use and what part it plays in peoples lives. Its also a really cool idea that makes a great sound piece. For me they got this one bang on. (Sound by Paul Hartnoll formerly of Orbital, Ad by DDB)