Content is the king today in this world of search engine optimization. See Facebook and you know how it is important that your website is created and also SEO.
The truth is that not every content will bring your business glory and it is just the unique ones that are highly SEO that stands out.
Put in the important keywords
The first step is to find the important keywords and use phrases that your audience will search on the search engine. There are many free tools that let you get suggested keywords. Once you have the list then use it in the content. But make sure that you do not stuff the keywords. Use more of the long tail keywords in your articles.
The content that you write should be able to solve the problems of your readers. People share content that they think is of use and this will let your content reach out to many. You need more people to read your content and thus make sure that the SEO content that you write revolves around the problems and issues of your readers.
Use bullets and subheads
If the content looks boring the readers are sure to leave your page fast. You need to keep them engaged which is a difficult task. Also, the presentation of your content also matters. Write short paragraphs and sentences and use lots of subheadings and bullet points.
Back your articles with figures and facts
Include lots of facts and lots of figures in your content. They support what you have written. You also need to make sure that it is not stuffed with a number. Just include what is relevant. The audience should able to get the reason for introducing the numbers and this will make the content useful and also engaging.
There is completion today with so much content online. To stand out your content needs to be unique with proper keyword usage for SEO.