4 Marketing Tactics of Tech Companies That You Should Know About

Technology and Innovations are the primary fuel of all marketing strategies used by companies these days. Marketing and sales both are the deciding factors of the future of the company. A big budget for sales and marketing combined with right execution of advertising plan can increase the revenue of your company many folds. A digital marketing agency can help you to unfold this side of your venture.

Following are some of the marketing tactics that will definitely assist in coming up with the marketing strategy for your company:

  1. Video content: This is the most prevalent marketing tool in today’s time. More and more people are now watching videos on their mobile phones and PCs due to lower prices of Internet data pack. Comic or humorous videos are more readily shared. Animated Informative videos also create a thrill for the viewer and they are always willing to share these with their friends. On the whole, a short 2-3 minute video can do wonders with your product.
  2. A blog: Each customer comes up with a different kind of query. It is impossible for you to satiate everyone’s thirst through short videos about the product or service. The written content can help you in giving the answer to clients’ queries. The engaging and informative tailored content is a terrific way to attract customers highlighting your services and how you are different from your competitors. A good blog creates good traffic and is capable of influencing customer’s decisions. All the content you are posting should be original.
  3. Public Relations (PR): It is the most trendy and widely accepted marketing strategy to showcase their products. They focus on your PR either through SEO/ social media/ paid media. Don’t forget to provide content to various newspapers and magazines which will make your product more popular and a common name among the masses. PR is an amazing way and time-tested way to create awareness about the brand.
  4. Email marketing: It is the best method to thank the people who have subscribed to your newsletter. This way you can invite them to any of your webinars, give them an opportunity to view your more content and ask them how things are going with their product.

How Promoting Your Product Online Can Increase Your Business

In today’s competitive world, online marketing has become almost indispensable for businesses of all shapes and sizes. It helps you reach a wide range of prospective customers quickly, easily and economically. Let’s take a look at some of the most distinct benefits of online promotion.

It has a wider reach

Internet is all-pervasive. People from every walk of life go online for learning, shopping and being entertained. This makes it possible for businesses to reach a wide section of the local as well global customers and sell them their products.

It is convenient

The easy accessibility of the Internet makes it easier for businesses as well as customers to interact easily. Businesses can display their products online, accept orders, get payments, track order deliveries, etc. all conveniently using online services.

It is economical

The cost of online marketing is much less compared to marketing in the physical storefront. It saves you costs like maintenance of property, paying rentals, etc. No expenses on window displays. No need to stock goods beforehand in anticipation, as you can order stock only as per the actual demand.

A customized marketing approach

You can customize your marketing and advertising to your target buyers. You can keep track of their online shopping and buying habits and preferences and make targeted offers based on that data.

Build personal relationships

When a customer buys your product online, the relationship doesn’t end then and there. You can build it by sending the purchase details, a thank you note, a related offer, etc. It can be the beginning of a long-term business relationship with the customer.

Leverage social media

One recent online marketing strategy used by MOVOMOVO to launch its new weight-loss supplement for young women was a great success as it asked its Facebook audience to share there selfie with their mom. Amongst the sent images, any girl whose mother had lesser weight was given free supplements to assist them in their weight loss. This online marketing was a great success as it built personal bond with the brand.…