Reform & Revolution / R² » Puma Football / Until Then

The new ad from Puma Football is running now on the TV. It is maybe unique with the players legs but is it good?? Comments? Check it out here!

Robert Lindström (designchapel) Comments:

5 Comments

There is a better quality video uploaded by motionographer, and check out the in-depth article.

Dirtylipbalm added these pithy words on Feb 03 08 at 3:15 pm

And oh, I simply love this spot. It’s an eye candy with a humorous slant at the end, like, puma is saying that you’ll have to do with their current shoes until then (2019 or something).

Dirtylipbalm added these pithy words on Feb 03 08 at 3:44 pm

Oke - guess I play bad guy ;)I think this is excellent produced eye candy only. In terms of communication it is hard to get the message that the video is based on the new technology used to make PUMA’s new v1.08 boot: “If PUMA keeps creating products with such technology, this is what the game will look like in the years to come (->2178 AD)!” UNTIL THEN you have to wear the new v1.08. Without this story the ad has no relevance for me. And by the way these are frogs’legs , aren’t they ;)

roccen added these pithy words on Feb 03 08 at 4:45 pm

Im really dissapointed with The Mill. This is not anywhere near the quality imagery they are commonly associated with. It seems to me like the director went crazy once he understood he could move the 3D camera around without limits…and thats where they broke it.

Opaque added these pithy words on Feb 04 08 at 12:28 am

Good point Roccen! Yeah I felt pretty much the same… and if it should be focus on eyecandy only, maybe the eyecandy should have even higher quality than that?

designchapel added these pithy words on Feb 04 08 at 12:28 am