There is a better quality video uploaded by motionographer, and check out the in-depth article.
Dirtylipbalm added these words on Feb 03 08
And oh, I simply love this spot. It’s an eye candy with a humorous slant at the end, like, puma is saying that you’ll have to do with their current shoes until then (2019 or something).
Dirtylipbalm added these words on Feb 03 08
Oke - guess I play bad guy ;)I think this is excellent produced eye candy only. In terms of communication it is hard to get the message that the video is based on the new technology used to make PUMA’s new v1.08 boot: “If PUMA keeps creating products with such technology, this is what the game will look like in the years to come (->2178 AD)!” UNTIL THEN you have to wear the new v1.08. Without this story the ad has no relevance for me. And by the way these are frogs’legs , aren’t they ;)
roccen added these words on Feb 03 08
Im really dissapointed with The Mill. This is not anywhere near the quality imagery they are commonly associated with. It seems to me like the director went crazy once he understood he could move the 3D camera around without limits…and thats where they broke it.
Opaque added these words on Feb 04 08
Good point Roccen! Yeah I felt pretty much the same… and if it should be focus on eyecandy only, maybe the eyecandy should have even higher quality than that?
designchapel added these words on Feb 04 08