In my opinion there’s too many loading screens for a site of such a big brand that should be accessible to everyday people. Aside from that it’s a decent site.

That’s true, however sometimes clients have control over content. So it’s a case of creating something aesthetically acceptable along with integrating all the content that the client requires into the site. The site does have 90,000 individual assets that’s probably why the loading time isn’t the quickest. However with that amount of non-negotiable content along with heavy flex and cms backend scripts, what can you do :D

Devils in the details: My mum (potential buyer) doesn’t understand why that preloader counts several times to 100%, to well, display another preloder (this time a round one) but obviously doing the same counting again several times to 100%. She has no clue of your asset-problem and the sites inner working, and she never should have. Contrast this to the configurator, which is to quiet about what he does. Delays between click and something happening are long sometimes, without a visual clue that there is something going on. I assume the site is build as a full-flash to give a seemless experience, but sorry, it fails at exactly that. I honor the bold take at takling all the crazy amount of content and the modern aesthetic, but there should go more dev-time into don’t “make me think” frontend-userexperience.