Login
vw.jpg I recently finished working alongside Tribal DDB remotely & in-house on probably the biggest project I have worked on to date. After 6 months of literally knackering work, over 90,000 visual assets, and 90 million possible configurations, I’m chuffed to see the new VW Site go live. Volkswagen.
Alex Haigh (Thinkdust)
6 Comments

In my opinion there’s too many loading screens for a site of such a big brand that should be accessible to everyday people. Aside from that it’s a decent site.

Zleepy added these pithy words on Feb 25 08 at 10:20 am

I agree with Zleepy, the accessibility is an issue here, Jacob Nielsen would kneel over and cry miserably. But apart from the apparent usability issues, it is a nice eye candy.

Dirtylipbalm added these pithy words on Feb 25 08 at 10:38 am

That’s true, however sometimes clients have control over content. So it’s a case of creating something aesthetically acceptable along with integrating all the content that the client requires into the site. The site does have 90,000 individual assets that’s probably why the loading time isn’t the quickest. However with that amount of non-negotiable content along with heavy flex and cms backend scripts, what can you do :D

Thinkdust added these pithy words on Feb 25 08 at 12:57 pm

No doubt there, Alex. Well said, you’ve extrapolated from our opinions so well. But darn, the site sure is heavy!

Dirtylipbalm added these pithy words on Feb 25 08 at 1:28 pm

Devils in the details: My mum (potential buyer) doesn’t understand why that preloader counts several times to 100%, to well, display another preloder (this time a round one) but obviously doing the same counting again several times to 100%. She has no clue of your asset-problem and the sites inner working, and she never should have. Contrast this to the configurator, which is to quiet about what he does. Delays between click and something happening are long sometimes, without a visual clue that there is something going on. I assume the site is build as a full-flash to give a seemless experience, but sorry, it fails at exactly that. I honor the bold take at takling all the crazy amount of content and the modern aesthetic, but there should go more dev-time into don’t “make me think” frontend-userexperience.

Gwendt added these pithy words on Feb 28 08 at 7:54 am

Don’t panic Gwendt, a html version of the global site is currently being built at this moment in time. So, quite shortly you’ll be provided with a suitable alternative for not only slow connections but also easy viewing pleasure. It is correct in the fact that the site is quite slow, having to rigourously load in all the flex and flash files. This is an issue that’s been discussed indepth and the resolution is going to be taking form in the html alternative.

Thinkdust added these pithy words on Feb 28 08 at 1:43 pm



© 2007-2008 Suprb + Designchapel. Hosting sponsored by Mediatemple (mt).